The best day (and time) to send emails to your list is…

the best day time to send email

Been holding out for the absolute best day to send your emails? I’ve been rummaging through my end of year stats to discover the proof once and for all – What is the best day and time to hit send? Getting your timing right is important because you don’t want to be annoying and sending […]

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Using countdown timers to clinch the sale

how to use countdown timers

Using countdown timers to clinch the sale So you’ve sent out an email detailing your latest offer, which you KNOW is exactly what your subscribers and wider audience are looking for – but they’re not buying. What gives? The problem (likely) isn’t you. Your tech is all hooked up, the buttons work, the email copy […]

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Top 10 tips for creating a high-converting sales page

top 10 tips for a high converting sales page

Top 10 tips for creating a high-converting sales page A good sales page can be your 24/7 salesperson, hustling your goodies so you don’t have to. It sits there, ready to draw buyers in with all those intentionally crafted pieces of text, colour, images and buttons…almost hypnotic in the way it makes readers keep on […]

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How to make November/December your most profitable months

make november december profitable

How to make November/December your MOST PROFITABLE months Christmas is cancelled. CANCELLED!!!! Well, that’s the lame threat I bring out each year in the hopes of getting my kids to stop fighting. Of course it never works! They know I’m a big softie. But when your Christmas morning joy is directly linked to your business […]

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The exhausted entrepreneur’s guide to email list building

grow your email list fast

The exhausted entrepreneur’s guide to email list building Building your email list is one of the most important things you can do for your business, but damn girl, all that hustling is EXHAUSTING. Sadly for your scheduled nap time, your email list does need to grow if you want a way to take new subscribers […]

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How to write great emails (even if you have no talent or time)

how to write great emails

How to write great emails (even if you have no talent or time) Look don’t tell the copywriting snobs, but writing emails doesn’t really take a lot of talent. They’re not novels full of complex characters and plot twists. They’re not scientific papers about string theory. They’re not even meant to stand the test of […]

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When to ask for the sale in your email funnel

how long to wait before sending sales email

“How long do I have to wait before I can ask for the sale?” It’s a question I get asked all the time. How soon is too soon? How much value should you offer first? Is there a magic number of emails before you can ask for the sale? I get it. You want to […]

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The sure fire method to make YOUR emails stand out

make your emails stand out

The sure fire method to make YOUR emails stand out Whenever I think of entertainment, I think of 3 things: 1. Robbie Williams in leather underwear Didn’t he wear leather knickers in his video clip for ‘let me entertain you’? (If I imagined that, please don’t spoil it. He didn’t even have hairy thighs) 2. […]

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Are cold lists the end of the world? Truth vs fiction

email list gone cold

Are cold lists the end of the world? Truth vs Fiction Here, take this steaming cup of coffee and let’s chat. It’s a new day, which means you have a new opportunity to make an impression on your subscribers. No, I’m not saying they have goldfish memories! What I meant was that if you haven’t […]

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Got unsubscribes? That’s FANTASTIC – here’s why

unsubscribes are good for you

Got unsubscribes? That’s FANTASTIC! Here’s why.My first unsubscribes rocked my world.I’d done all the ‘right’ things to build my list – why were people unsubscribing?They must hate me! (Or worse, they know I’m a complete fraud!)I read through the email I’d just sent, going over every single word to look for typos, accidental insults…there must […]

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