The Funnelry – online marketing

Helping you sign clients and nail the sale

...on autopilot.

Get your subscribers addicted to you from day 1! Grab your free welcome email scripts here

Hello! I’m Shell

I’m  the "Aussie Funnel Chick” who’s on a mission to bring back the authenticity, honesty and personality to online marketing. This is an ick-free zone, where women in business get to fully embrace the freedom of being their own boss and learn how to sell out, know...selling out in a creepy way involving a comb-over and steak knives.  Through working with me, my clients step away from hustle-hell and let their message, voice and stories drive their revenue firmly upwards, loving every minute and every sale.

You're ready to:

Sign clients

You’ve worked hard to build a great service-based business but the thought of hopping on another call and being told ‘I can’t afford it’ has you reaching for a BIG glass of wine? Step back from the endless hustle and let your funnel qualify, nurture and actively sell your services for you.

Sell digital products & events

Whether you’re launching a course, selling an ebook or running a workshop, you’ll be dancing to the sound of sales – combine your list (or build as you go), with the perfect subscriber experience funnel and let your products & events take centre stage.

Skyrocket your success

Go hands off with the right funnel automation and claw back hours from your week. Subscribers turn into buyers & clients as your funnel builds know/like/trust using your voice, your messaging, and your values – all on autopilot.


I DOUBLED my open rates

I quickly DOUBLED my open rates and can always count on tons of click-throughs! Email used to feel so hard, I put it off for so long, but now it's a major strength in my business.

Kristin Bornstein ,
sales funnel bootcamp

From the blog:

Get your subscribers addicted to you from day 1! Grab your free welcome email scripts here